By the end of this course, you will learn to identify the appropriate media outlets and contacts, and how to build a robust and organized list.
Receive a Certificate of Knowledge upon successful completion of the course.
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Founding Partner & Head Trainer
For the past eight years, Charli has spearheaded
brand communications efforts for global brands across myriad industries while
working in-house and at one of the largest mid-size agencies based in Los
Angeles. Her primary responsibilities have included strategic planning, media
choreography and creative ideation. Ultimately, Charli ignites conversations,
whether by developing influencer programs, through large-scale brand activations,
negotiating strategic partnerships, thought leadership campaigns, and more.
Charli has spent her career training and mentoring employees,
and in fact, one of her first jobs was at Dale Carnegie Training, which
instilled in her the value and importance of continued professional
development. She received her Accreditation in Public Relations (APR) through
the Public Relations Society of America (PRSA).