Identifying Creative Story Angles & Creating Pitching Calendars and Story Grids

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Author: Charli
Level: Beginner - Intermediate
Study time: Approx. 45 min
Video time: Approx. 15 min
Exams: Yes

Course overview

By the end of this course, you will learn ways to identify creative story angles around key themes, data, current events, etc.—leaving no stone unturned to develop the right story. You will also learn how to create pitching calendars that serve as a roadmap for your media outreach efforts, and how to create sample story grids (with headlines and potential media outlets)

This is a hands-on course where you will be asked to brainstorm story angles and create a pitching calendar for a pretend client.

Certification included

Receive a Certificate of Knowledge upon successful completion of the course.

For the past eight years, Charli has spearheaded brand communications efforts for global brands across myriad industries while working in-house and at one of the largest mid-size agencies based in Los Angeles. She has spent her career training and mentoring employees, and in fact, one of her first jobs was at Dale Carnegie Training, which instilled in her the value and importance of continued professional development.

She received training from the Association for Talent Development (ATD) in the areas of learning and development, training design and delivery, measurement and evaluation, and talent management. A graduate of Old Dominion University, Charli holds a Bachelor’s degree in Communications and earned her Accreditation in Public Relations (APR) through the Public Relations Society of America (PRSA).

Patrick Jones - Course author

Identifying Creative Story Angles & Creating Pitching Calendars and Story Grids

Charli Sharp